European Studies Quarterly

The use of new media in the European Commission’s information policy

2016, 2016 (41), No. 3

Michał Piechowicz

0000-0001-9501-3696

DOI

10.31338/1641-2478pe.3.16.5

Publication date

11.12.2016

Publishing model

open access

License type

CC BY 4.0 Int.

Field

Social sciences

Discipline

economics and finance, communication and media studies, political science and public administration, management and quality studies, law, sociology, international relations

Language of publication

English

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PDF 646 KB

Article

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Number of downloads:4

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Abstract

Recent years confirm that new media have become one of the basic elements of creating communication strategies for the EU institutions. Officials and main decision-makers are increasingly involved in the realm of social media. It is even more significant when we observe that they make use of this tools in a fully transparent way. Such activities add new dynamics to European communication policy. This paper discusses the real-time nature of the Internet communication sphere of the EU institutions created within the guidelines of the European Commission’s new communication strategy, which makes social media complementary to conventional informational operations.

Keywords:

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